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The importance of brand consistency

So what exactly does brand consistency mean for a small business?

In shortly it means ensuring your logo is used consistently across all your marketing materials. And your exact brand colours are also used on all your materials so that your customers automatically associate your business and services or product when they see any of your communications.

When you get a logo designed ask your designer to provide you with colour references, either in RGB or CMYK and the editable logo files, most likely a vector EPS. That way if you use another designer to create materials you can give them the colour guide and original logo files to work from, ensuring consistency.

The obvious materials to keep consistent are your business cards, stationery, flyers and your website. Also think about your social media profiles cover pics and icons and web banners if you do any advertising. All of these materials add weight to your brand presence.

If you’d like to chat about brand consistency our designers are on hand to give you tips. Call us free on 0800 840 5485

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Logo Design for iCloud Limited

iCloud Limited LogoiCloud Limited came to Small Business Logos in need of a logo that would represent its services (cloud consulting) and display the message of connectivity.  A soft/rounded font was chosen to deliver a friendly yet professional feel. The icon (the image/illustration) used in the logo is simple yet effective in demonstrating the idea of connection. The way the image works with the text (the ‘dot’ of the ‘i’ also being part of the image) really completes the logo and makes it work as a one unit, rather than just text and an image being ‘lumped’ together.

Here’s what Frank Bennett thought about our logo design service – thanks Frank!

“Three words easy, easy, easy. I put off having a logo for my business because I thought it would cost a lot of money and be difficult.  Not the case.”

See the iCloud logo on Frank Bennett’s website

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