Home > Uncategorized > Are you and your business gold medal twitter Olympians?

Are you and your business gold medal twitter Olympians?

Are you a twitter Olympian?

For all the technology-phobes who still poo-poo twitter, listen up.

The majority of discussions about the Olympics took place on social platforms, and a whopping
97% of all social conversations during the closing ceremony were through Twitter
(iProspect and Carat).

So you were really missing out.

The Spice Girls set a new world record, as 116,000 tweets were sent per minute during their performance!

150 million tweets featured Usain Bolt during the Olympic fortnight, and among many of the obvious worldwide trends of the week, #nbcfail featured heavily as in a world of instant news they decided (for some reason) to air top events on a tape-delay – angering millions.

My point? People want information quicker than ever before, and the Olympics is just one example  where twitter exercised (excuse the punn) its proverbial muscles as a big dog of 21C news and communication.

As a business tool, its invaluable.

  • The IDC estimate that currently 85% of all ecommerce spending is B2b!
  • 85% of recruiters use Twitter for recruitment.
  • The 3 most important reasons small businesses leverage social media:
    • Connecting with customers
    • Visibility
    • Self-promotion
  • 50% of small business owners reported gaining new customers through social media – most notably linkedIn and Facebook
  • 51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow.
  • 5 years ago Twitter was just an idea with only 3 people working on it.

I bet there are many companies and customers trying to reach you now, who’ll be online, poised with a question, but need to be offered a hassle-free, simple channel through which to ask it.

Now we’re no Jessica Ennis. And nor are we scary spice – but we can help you improve your individuality in a busy platform, with a standout image. As part of our design services we can design you a unique twitter avatar – optimised to grab the attention of passers-by.

(in fact, if you like our facebook, you can get one for free!)


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