The new website Fiverr would have you believe that you can.
It’s the latest fad site coming out of the US in the creative/marketing space that allows sellers to post services for $5, or at today’s exchange rate £3.46.
The first thing to say is that in the real world £3.46 doesn’t buy you much. It wouldn’t get you 1/2 hour of a qualified designer’s thinking time, let alone putting their expertise and experience to work. Yet there are companies offering logo design and much more for $5.
How can they afford to do this?
They are undoubtedly using it as an alternative, paid method of lead sourcing. The theory being that if you’ve paid a little bit to their company you are a stronger lead than someone who has given them an email address; you’ve made a commitment.
The question then becomes what exactly do get for your five dollars and is it value for money compared to the traditional design routes out there?
There will be a finite amount of time a company is prepared to work on your logo before they will want you to pay more. So some considerations that come into play are:
1) How many initial ideas will you get?
2) How much time is the designer prepared to spend to get your logo perfect?
3) What file types will you be given?
4) Have they drawn the icons/images or taken them from the web so they’re not unique?
5) Do the terms and conditions state that copyright is yours – very important!
So quite a bit to think about before taking the $5 punt. Another consideration is the after sale upsell.
Clearly companies who take part will be hoping to win more business off the back of the logo design. That’s how they will make their money from you. So they will want to sell you more design work and maybe a website. And they’re more than likely going to have a ‘won’t take no for an answer’ sales person convincing you to use someone you’ve not met and only paid $5 for all your branding work.
It could be a good punt and at $5 you’re not losing much apart from your time if it goes wrong. We’d recommend, however, that if you are working on your businesses first logo it’s important and exciting enough to employ a qualified designer to work on it with you.
All our designers at Small Business Logos are qualified designers with Bachelors degrees or equivalent in graphic design.
So what exactly does brand consistency mean for a small business?
In shortly it means ensuring your logo is used consistently across all your marketing materials. And your exact brand colours are also used on all your materials so that your customers automatically associate your business and services or product when they see any of your communications.
When you get a logo designed ask your designer to provide you with colour references, either in RGB or CMYK and the editable logo files, most likely a vector EPS. That way if you use another designer to create materials you can give them the colour guide and original logo files to work from, ensuring consistency.
The obvious materials to keep consistent are your business cards, stationery, flyers and your website. Also think about your social media profiles cover pics and icons and web banners if you do any advertising. All of these materials add weight to your brand presence.
If you’d like to chat about brand consistency our designers are on hand to give you tips. Call us free on 0800 840 5485
Sometimes in the world of branding and design we all go a little crazy.
We let our heads get carried away with trendy creatives that make us feel like the next Steve Jobs. So much so, that often many startup business owners will commission a logo which is based on their own personal taste in design, instead of prioritising the needs of the business. And just because a logo design is shiny and futuristic does not necessarily make it the best thing for your company.
So switch off your marketing magpie – put down the shiny apple-like abstract logo and follow these simple “don’t do’s” to get a cracking company logo that will benefit your business.
Logo redesign can help your company thrust its image into the 21st Century and here are just a few companies whose original local design will leave you perplexed!
Freaky huh! Which do you prefer?
(all images from http://www.stocklogos.com)
Are you a twitter Olympian?
For all the technology-phobes who still poo-poo twitter, listen up.
The majority of discussions about the Olympics took place on social platforms, and a whopping
97% of all social conversations during the closing ceremony were through Twitter
(iProspect and Carat).
So you were really missing out.
The Spice Girls set a new world record, as 116,000 tweets were sent per minute during their performance!
150 million tweets featured Usain Bolt during the Olympic fortnight, and among many of the obvious worldwide trends of the week, #nbcfail featured heavily as in a world of instant news they decided (for some reason) to air top events on a tape-delay – angering millions.
My point? People want information quicker than ever before, and the Olympics is just one example where twitter exercised (excuse the punn) its proverbial muscles as a big dog of 21C news and communication.
As a business tool, its invaluable.
- The IDC estimate that currently 85% of all ecommerce spending is B2b!
- 85% of recruiters use Twitter for recruitment.
- The 3 most important reasons small businesses leverage social media:
- Connecting with customers
- 50% of small business owners reported gaining new customers through social media – most notably linkedIn and Facebook
- 51% of Facebook users and 64% of Twitter users are more likely to buy from the brands they follow.
- 5 years ago Twitter was just an idea with only 3 people working on it.
I bet there are many companies and customers trying to reach you now, who’ll be online, poised with a question, but need to be offered a hassle-free, simple channel through which to ask it.
Now we’re no Jessica Ennis. And nor are we scary spice – but we can help you improve your individuality in a busy platform, with a standout image. As part of our design services we can design you a unique twitter avatar – optimised to grab the attention of passers-by.
As business owners with an appreciation of branding and image, we like a bit of beauty in our lives.
An ugly logo can make us shudder with disgust and run a mile. And don’t even mention what happens when we recall that hideous Gap ad which only lasted a week…
A key component to the success (or frankly, total destruction) of a logo’s aesthetic appeal is the font. Some are so bad you just have to pray that one day a virus on the scale of Y2k removes them forever
…below are some of the worst culprits – lemme here ya say U-G-L-Y…
Most people hate Helvetica. ITS EVERYWHERE.
It’s stiff and one of its detestable eccentricities is its range of weights which appear darker and less evenly distributed than any comparable face.
The official cool font for people who, quite frankly, aren’t cool. It reminds you of tacky IM display names, or Sunday school; and neither connotation is helpful to creating the sense of a 21C exciting brand.
Remember that 100m swimming certificate you got as a kid? Yeah, well that was written in Brush Script; and probably every award you’ve ever had since. As the default font for expressions of “well done”, nothing is less rewarding than receiving a certificate which zero thought went into.
Someone once described Comic Sans as “The AOL of fonts”. I think it’s safe to say that reading Comic Sans gives the same impression as ‘organised fun’; no one is really enjoying themselves and it all comes across as a bit desperate.
Yet another bad handwriting font. Why do people love the idea of making any form of electronic writing look handwritten? No moron ever received a letter written in Lucida Handwriting and thought it was genuinely handwriting. So if you really want to use this type of font, throw away the compute and use a pen and paper!
I’m Lauren and I’m writing for Small Business Logos on business advice site http://www.Startups.co.uk
Keep an eye out for my articles and feel free to get engaged on here
How to make a business logo:
What to look for in a freelance graphic designer: